If you are like me, then you must have been struggling for some time now, or maybe you are just starting out, in internet marketing. At first, most probably what convinced you to take this step were statements like "make $10,000 in 24 hours" or "quit your regular job by six o'clock tomorrow morning" or any of those other outrageous claims that seem to be flying around on the internet these days.
However, as time goes by and you strive to get over that learning curve, you realize that you have to re-adjust your expectations.
Now, in this article I want to share with you what I consider to be the seven most important elements of online success. These have come about from my own experience as an internet marketer, as well as from what I have learned from other top marketers, whose work I admire.
These are:
1. Build your own website or blog
I can't stress enough the importance of having your own website or blog. If you are serious about creating a successful online business which will stand the test of time, then you need to have your own "virtual estate".
Now, some of you might argue that there is a lot of technical stuff involved and you don't have the necessary background to accomplish that. Although I would agree with you a couple of years back, now the good news is that things have changed. There are a lot of tools and ready made templates out there, which make building a website or a blog a child's play.
2. Build your mailing list
You probably heard this before, "the money is in the list". Now that the internet has grown into such a huge place, people tend to go from one website or blog to the next, not spending too much time on each one. If somebody comes to your site and leaves, then it is most probable that he or she won't come again.
Therefore, what you can do to give him an incentive to hear your voice, is to offer him a gift, in exchange for his email address. Getting his permission to send him additional high quality messages over time, you greatly increase the likelihood of him trusting you and listening to what you want to offer him next time around.
3. Establish yourself as an expert
As they say, traffic to your website or blog is the lifeblood of your business. With no people coming to your site, there will be no sales, regardless of how fancy and interesting your web design is.
Therefore, what you need to do to be found be both the search engines and people, is to build a lot of high quality content, relevant to your niche. This content might either be apart of your website, articles that point back to it, post on online forums etc.
4. Don't give up so fast
A common mistake made by aspiring new marketers is that they give up too easy. Most probably due to high expectations set at the beginning of their efforts as they fall victims to excessive hype about fast success, the quickly become disillusioned and quit.
My advice to you is to stick through and you will eventually see success. If you persevere and find some solid advice, then you will definitely make it.
5. Take one step at a time
Another one of the symptoms that new marketers show is called "information overload". There are so many different methods and techniques to grow your online business (both free and paid), that it is easy to become overwhelmed.
Don't rush to try everything at once, or juggle many things at the same time. Try one method at a time; master it and then move on to the next one when you are ready.
6. Don't rush into buying every new "shiny" product
You can't believe how many products there are out there, all targeting the new marketer. All of them promise that they hold the key to overnight online success.
Whenever you are facing a buying decision, then what you should really ask yourself is whether this helps you in your immediate plans and whether it is very similar with something else that you now own. In case that you see that it does not fit with your short term action plan or there is nothing new to offer to you, then skip it.
7. Don't expect to become rich overnight
The last thing I want to tell you is that you should be realistic in terms of your expectations. Don't expect to be able to quit your regular job by tomorrow, not even after a month.
Internet marketing can bring you a considerable income, but only if you invest time and effort. There is no fixed time frame for this; it's a combination of the amount of effort you put into this, the type of methods you use and of course your target market; attracting people with a "ready to buy" mindset.
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